Jl MC Emphasis Areas within the Jl MC Major
The journalism and mass communication major offers a variety
of emphasis areas including: electronic media, print
(newspaper or magazine), public relations/public
affairs, science communication and visual communication. Within
each of these areas is an array of courses. Majors have opportunities outside the classroom,
including Ad Club, Broadcast Club, Ethos magazine, the Iowa State Daily, ISUtv, Public Relations Student Society of America, Society of Professional Journalists, Uhurú magazine and more.
 |
Electronic Media Studies
Electronic media studies is a forward-moving
emphasis that trains students for careers in radio and
television news. The emphasis is on reporting and news
writing. Students have the opportunity to work with audiotape,
videotape, the Internet and other audiovisual resources.
|
Print
The print emphasis trains students
for careers in magazines and newspapers. This area focuses
on interviewing, writing and editing.
|
 |
 |
Public Relations
The public relations emphasis covers the basic PR process.
Students learn general communication theory and examine
methods to solve problems in communication. The emphasis
trains students on campaign development, research, message
strategy, media relations and event planning.
|
Science Communication
Science communication teaches students
effective reporting and writing skills to disseminate
information about science, technology, and agriculture
to a range of publics through a variety of channels. The emphasis is appropriate
for media professionals and those with a science background.
|
|
 |
Visual Communication
Visual communication teaches students
how to convey visual elements to communicate a specific
idea or image. The emphasis prepares students for careers
in graphic design, photojournalism and desktop publishing.
|
