Greenlee School of Journalism and Communication

College of Liberal Arts & Sciences

Advertising

                                                                                 

The Advertising Major

The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media.

Communication Proficiency Requirement

All majors in the School must earn a grade of C or better in ENGL 150 Critical Thinking and Communication (or be exempt) and ENGL 250 Written, Oral, Visual, and Electronic Composition (or ENGL 250H Written, Oral, Visual, and Electronic Composition: Honors). These additional requirements apply:

To become an Advertising major a student must successfully complete: 

JL MC 101

Mass Media and Society

3

JL MC 110

Orientation to Journalism and Communication

1

JL MC 201

Reporting and Writing for the Mass Media (C+ or better)

3

ADVRT 230

Advertising Principles

3

 

Until these courses are successfully completed, advertising students are designated as pre-majors. To receive a bachelor of arts degree in advertising, a student must earn at least 120 credits. A minimum of 80 credits must come from courses other than ADVRT or JL MC. At least 65 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300-level courses or above. Advertising majors are required to take:

MKT 340Principles of Marketing3
SP CM 212Fundamentals of Public Speaking3
STAT 101Principles of Statistics (or another approved statistics course)4

 

The degree requirements allow for a minimum of 34 and a maximum of 48 credits to be taken in ADVRT and JL MC. These include:

JL MC 101Mass Media and Society3
JL MC 110Orientation to Journalism and Communication1
JL MC 201Reporting and Writing for the Mass Media (C+ or better)3
ADVRT 230Advertising Principles3
ADVRT 301Research and Strategic Planning for Advertising and Public Relations3
ADVRT 334Advertising Creativity (C+ or better in ADVRT 334 or ADVRT 336)3
or ADVRT 336Advertising Account Management
ADVRT 434Advertising Campaigns3
or ADVRT 436Advertising Portfolio Practicum
JL MC 460Law of Mass Communication3
JL MC 499Professional Media Internship3

Until these courses are successfully completed, advertising students are designated as pre-majors. To receive a bachelor of arts degree in advertising, a student must earn at least 120 credits. A minimum of 80 credits must come from courses other than ADVRT or JL MC. At least 65 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300-level courses or above. Advertising majors are required to take:

Additional recommended courses and requirements for the journalism and mass communication major available from the Greenlee School.6
ADVRT 230Advertising Principles 
ADVRT 301Research and Strategic Planning for Advertising and Public Relations 
ADVRT 335Advertising Media Planning 
JL MC 220Principles of Public Relations 
JL MC 301Research and Strategic Planning for Advertising and Public Relations 
JL MC 305Publicity Methods 
JL MC 341Contemporary Magazine Publishing 
JL MC 342Visual Principles for Mass Communicators 
  
JL MC 401Mass Communication Theory 
JL MC 406Media Management 
JL MC 453Electronic Media Technology and Public Policy 
JL MC 454Critical Analysis and History of the Moving Image 
JL MC 461History of American Journalism 
JL MC 462Media Ethics, Freedom, Responsibility 
JL MC 464Journalism and Literature 
JL MC 474Communication Technology and Social Change 
JL MC 476World Communication Systems 
JL MC 477Ethnicity, Gender, Class and the Media 
ADVRT 497Special Topics in Communication 
JL MC 497Special Topics in Communication

 

To find out which ADVRT courses will be offered in upcoming semesters, click here and search for advertising.

To begin planning a future schedule, click here.


 

The following are requirements neccessary for a degree in the college of Liberal Arts and Sciences.

2013-2014 Catalog

4-Year Planning Guide
Major Requirements

2012-2013 Catalog

4-Year Planning Guide
Major Requirements

2011-2012 Catalog

4-Year Planning Guide
Major Requirements

2009-2011 Catalog

4-Year Planning Guide
Major Requirements

2007-2009 Catalog

4-Year Planning Guide
Major Requirements

2005-2007 Catalog

4-Year Planning Guide
Major Requirements

Older Catalogs

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13-14 ADVRT 4 YEAR PLAN-1.pdf90.89 KB