Advertising Major
Greenlee students win national collegiate Effie Award
The Advertising Major
The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media.
To become an advertising or journalism and mass communication major, the student must have completed the pre-major core requirements (See majors). Until these requirements are successfully completed, advertising and journalism and mass communication students are designated as pre-majors.
Communication Proficiency Requirement
All majors in the School must earn a grade of C or better in ENGL 150 Critical Thinking and Communication (or be exempt) and ENGL 250 Written, Oral, Visual, and Electronic Composition (or ENGL 250H Written, Oral, Visual, and Electronic Composition: Honors). These additional requirements apply:
Advertising majors must earn a C+ or better in:
| JL MC 201 | Reporting and Writing for the Mass Media | 3 |
and one of
| ADVRT 334 | Advertising Creativity | 3 |
| ADVRT 336 | Advertising Account Management | 3 |
To become an advertising major, a student must successfully complete:
| JL MC 101 | Mass Media and Society | 3 |
| JL MC 110 | Orientation to Journalism and Communication | 1 |
| JL MC 201 | Reporting and Writing for the Mass Media (C+ or better) | 3 |
| ADVRT 230 | Advertising Principles | 3 |
Until these courses are successfully completed, advertising students are designated as pre-majors. To receive a bachelor of arts degree in advertising, a student must earn at least 120 credits. A minimum of 80 credits must come from courses other than ADVRT or JL MC. At least 65 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300-level courses or above. Advertising majors are required to take:
| MKT 340 | Principles of Marketing | 3 |
| SP CM 212 | Fundamentals of Public Speaking | 3 |
| STAT 101 | Principles of Statistics (or another approved statistics course) | 4 |
The degree requirements allow for a minimum of 33 and a maximum of 40 credits to be taken in ADVRT and JL MC. These include:
| JL MC 101 | Mass Media and Society | 3 |
| JL MC 110 | Orientation to Journalism and Communication | 1 |
| JL MC 201 | Reporting and Writing for the Mass Media (C+ or better) | 3 |
| ADVRT 230 | Advertising Principles | 3 |
| ADVRT 301 | Research and Strategic Planning for Advertising and Public Relations | 3 |
| ADVRT 334 | Advertising Creativity (C+ or better in ADVRT 334 or ADVRT 336) | 3 |
| or ADVRT 336 | Advertising Account Management | |
| ADVRT 434 | Advertising Campaigns | 3 |
| or ADVRT 436 | Advertising Portfolio Practicum | |
| JL MC 460 | Law of Mass Communication | 3 |
| JL MC 499 | Professional Media Internship | 3 |
Additional recommended courses and requirements for the advertising major are available from the Greenlee School.
4-Year Planning Guide
Major Requirements
2012-2013 Catalog
4-Year Planning Guide
Major Requirements
2011-2012 Catalog
4-Year Planning Guide
Major Requirements
2009-2011 Catalog
4-Year Planning Guide
Major Requirements
2007-2009 Catalog
4-Year Planning Guide
Major Requirements