spring 2005 News
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Publicist for Elizabeth Smart Case speaks at ISU
The senior publicist for the Elizabeth Smart family, Chris Thomas, spoke Feb. 17 in the Great Hall of the Memorial Union.
Thomas’ presentation focused on crisis communication and his efforts to bring Elizabeth Smart home safely.
Thomas is the owner of The Intrepid Group, a public relations firm in Salt Lake City, Utah.
He has been involved with dozens of crisis communication efforts for large international corporations and non-profit organizations.
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Wife of former journalism professor dies
Fran Yarbrough, wife of long-time Iowa State journalism professor Paul Yarbrough, died Feb. 10 of complications of lupus at their home in Ithaca, N.Y.
Paul was a professor and director of the graduate program of what was then known as the Department of Journalism and Mass Communication from 1970 to 1983. He left Iowa State to become director of the graduate program of Cornell University's Department of Communication.
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Students educate faculty on academic integrity
Students for Academic Integrity (SAI) sponsored an Academic Integrity Luncheon Feb. 16 in the Gold Room of the Memorial Union.
SAI members include Greenlee students who are competing in the Public Relations Student Society of America's Bateman Case Study Competition.
This year's competition asks teams to research, plan, conduct and evaluate a campaign to promote academic integrity on college campuses.
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Club Round-Up
By Meggann Brown
Greenlee Web TeamAmes Forester
Forestry department news and current topics are published in the annual Ames Forester magazine. Meetings are 7 p.m. Thursdays in 240 Bessey Hall.
Ashley Green, Ames Forester president, said, “People can still join and we would appreciate any help we can get.”
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Super Bowl nurtured as "event" but not all products pitch equally well
Joel Geske, associate professor of advertising in Iowa State's Greenlee School of Journalism and Communication, said, "The Super Bowl really has become more of an event than just a media advertising opportunity." Geske said events are designed to make people feel good about a product or service -- to generate a positive attitude. But, he cautioned, Super Bowl advertising isn't for everyone.
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Abbott shares field notes from Uganda
Greenlee Professor Eric Abbott, back from a December trip to Uganda, is sharing his field notes concerning his part in Iowa State’s Sustainable Rural Livelihoods (SRL) program.
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Tsunami: So close, yet so far away
The city of Cuddalore, located south of Chennai in the Indian state of Tamil Nadu, saw enormous destruction from the tsunami. It had at least 600 deaths of the approximately 15,000 in India. — AP photo
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Noted public relations alumnus Gaylin Morgan dies
Greenlee Advisory Council member Gaylin Morgan, co-founder of Morgan&Myers, passed away on Jan. 22.
Morgan, born in Cedar Falls in 1938, retired eight years ago as president of the firm, one of the largest in Wisconsin.
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Alumnus and benefactor Al Hayes has died
Al Hayes, an alumnus who joined Pioneer Hi-Bred International Inc. in 1948 after graduating with a master's in journalism from Iowa State, died Jan. 12.
Hayes, who also received a bachelor's of science in journalism in 1943 from Iowa State, began his long career at Pioneer as a publications editor and then became a marketing and development executive.
Pioneer Hi-Bred, owned by DuPont and headquartered in Des Moines, produces and markets seed and agricultural products to almost 70 countries.
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