Iowa State is hosting the second annual Integrated Marketing Campaign (IMC) Conference on March 3-4. The conference will be in the Iowa State Center's Scheman Building.
The conference will bring marketing, advertising, public relations, communications and design students together from the Midwest.
The senior publicist for the Elizabeth Smart family, Chris Thomas, spoke Feb. 17 in the Great Hall of the Memorial Union.
Thomas’ presentation focused on crisis communication and his efforts to bring Elizabeth Smart home safely.
Thomas is the owner of The Intrepid Group, a public relations firm in Salt Lake City, Utah.
He has been involved with dozens of crisis communication efforts for large international corporations and non-profit organizations.
Students for Academic Integrity (SAI) sponsored an Academic Integrity Luncheon Feb. 16 in the Gold Room of the Memorial Union.
SAI members include Greenlee students who are competing in the Public Relations Student Society of America's Bateman Case Study Competition.
This year's competition asks teams to research, plan, conduct and evaluate a campaign to promote academic integrity on college campuses.
By Meggann Brown
Greenlee Web Team
Forestry department news and current topics are published in the annual Ames Forester magazine. Meetings are 7 p.m. Thursdays in 240 Bessey Hall.
Ashley Green, Ames Forester president, said, “People can still join and we would appreciate any help we can get.”
Joel Geske, associate professor of advertising in Iowa State's Greenlee School of Journalism and Communication, said, "The Super Bowl really has become more of an event than just a media advertising opportunity." Geske said events are designed to make people feel good about a product or service -- to generate a positive attitude. But, he cautioned, Super Bowl advertising isn't for everyone.
Al Hayes, an alumnus who joined Pioneer Hi-Bred International Inc. in 1948 after graduating with a master's in journalism from Iowa State, died Jan. 12.
Hayes, who also received a bachelor's of science in journalism in 1943 from Iowa State, began his long career at Pioneer as a publications editor and then became a marketing and development executive.
Pioneer Hi-Bred, owned by DuPont and headquartered in Des Moines, produces and markets seed and agricultural products to almost 70 countries.