People
Information
About Greenlee
Search the News Archive:
|
|
Integrated Marketing Campaign conference March 3Iowa State is hosting the second annual Integrated Marketing Campaign (IMC) Conference on March 3-4. The conference will be in the Iowa State Center's Scheman Building. The conference will bring marketing, advertising, public relations, communications and design students together from the Midwest. Students will have the opportunity to work side by side with professional facilitators to create an integrated marketing campaign for this year’s client and sponsorship partner, the Iowa Credit Union League – a non-profit organization that helps promote credit unions across the state. The campaign will target minority and low-income Iowans. "This conference is a perfect opportunity for students to gain hand-on experience, some thing they don’t get much of in class,” said Josh Riessen, conference co-director. “They also get the chance to network with the facilitators, which can help them find an internship or job.” Registration for the conference will begin on Monday, Jan. 31. Only the first 120 students to sign up will be able to participate in the conference. The cost will be $45 for students during early registration. The $45 will cover lunch and snacks for both days and a T-shirt. Visit www.stuorg.iastate.edu/isuimc for more information. About Iowa State IMC The IMC Conference is held at Iowa State in early March. Students from colleges and universities in the Midwest have the opportunity to work side by side with professional facilitators to create an integrated marketing campaign for the sponsorship partner for the year. Each student is placed into one of four agencies that will work together over the course of the two-day conference. Each agency will be comprised of five different departments that will develop the components of the integrated marketing campaign: account services, creative (copywriting and art direction), marketing, media and public relations. Each department will be made up of four to eight students and at least one professional that specializes in the given field. For example, an art director from an agency will work with the creative team to develop the creative component of the campaign. At the culmination of the conference, each agency will be required to assemble a campaign book and present the campaign to the sponsorship partner and a winner will be chosen. The sponsorship partner will consider using the campaigns to promote the given product or service. The conference committee is comprised entirely of ISU students who volunteer their time to develop, promote and coordinate the conference.
Last updated: Feb. 18, 2005 |
Greenlee School of Journalism and Communication,
Hamilton Hall, Iowa State University, Ames, IA 50011-0001
Greenlee School Student Services 515-294-0303 or e-mail greenlee@iastate.edu
Greenlee School Graduate Program and Administrative Services 515-294-4342
Copyright © 2005, Iowa State University of Science and Technology. All rights reserved.