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Students pitch ad campaign to TCM in AtlantaBy Haley
Hilleman Six Greenlee seniors pitched their advertising campaign class project to Turner Classic Movies during winter break. Students taking Assistant Professor Jay Newell’s Advrt 434 Advertising Campaigns class during the fall were given the assignment to promote TCM to a younger audience.
Newell had five groups of six students working on the project and at the end of the semester a team was selected to go to Atlanta to present their idea. TCM selected the winning team based on their campaign content and a video conference presentation. Advertising major Jennifer Wildermuth of Port Byron, Ill., a member of the winning team, said, “We researched TCM by watching the channel, investigating the Web site, interviewing members of our target audience and doing surveys.” Also traveling to Atlanta were Kristin Johnson of Laurel, Vone Phonesavanh of Orange City, Kristin Price of Mason City, Peter Wagner of Eden Prairie, Minn., and Emily Weller of Pomeroy. Price said their “My TCM” campaign was based on providing an interactive TCM Web site with personalized services such as personal movie libraries and movie alerts. “We wanted to show how TCM can fit every person in its own way,” she said. The team also suggested TCM show viewer choice movies during prime time.
Wildermuth said the trip to Atlanta was valuable. “I learned a lot about Turner and the way the client side of things functions. So far, I have seen a lot of the (advertising) agency world, so it was neat to see the other side.” The trip was financed through the Ellen Walvoord Fund. Even though next year’s trip is contingent on finding funding, Newell said he would love to do it again. Wildermuth offered advice to future Advrt 434 students who might have a chance to pitch their campaigns to real-life clients. “What you hear from clients and professors and people from the real world is gold, listen to them, use what they have to say and then try to get them to say more,” Wildermuth said. The more feedback you can get on all of your work before you present the last time, the better you will be.”
Last updated: March 25, 2005 |
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