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New assistant professor provides students real-life advertising experiences
By Ann McIntire Assistant Professor Jay Newell joined the Greenlee School this fall to teach advertising classes. Newell received his doctorate in mass media from Michigan State University, where he also taught advertising campaign courses. He received his undergraduate degree from the University of North Carolina and said Iowa State is like UNC because of the openness and availability of resources. Newell said coming to Iowa State felt like he was home again. Newell teaches ADVRT 335 Advertising Media Buying and ADVRT 434 Integrated Campaigns, which he believes is a capstone of the students' undergraduate careers. When taking this course, students have the opportunity to work with a nationally known client. This year, students are working with Turner Classic Movies in Atlanta where they talk with executives via video conferences. The students listen to the company’s needs and present their ideas. Turner Classic Movies loves working with the students, he said. Newell said he wanted to give his students the opportunity to see the real-life aspect of their majors. “This course is very cool,” Newell said. “I asked myself what I wanted when I was in school, and it was to have people around me at national levels.” The class was featured in an Oct. 2 Iowa State Daily article. Newell brings a diverse view and background to Iowa State. Before attending Michigan State, Newell worked in advertising for 20 years with networks such as CNN, TNT, Lifetime, Nickelodeon, HBO and various others. The balance of research and teaching was a major reason why Newell decided to come to Iowa State. Greenlee also has no barriers between the emphasis areas, which allows students to mix classes and see all angles of communication. While at Iowa State, Newell hopes to work on his research, such as gaining a greater understanding of how people select mass media in their lives. “People spend enormous amounts of time in front of televisions, computers and radios,” Newell said. “It’s almost as if they have a second job of consuming mass media, and I want to study how people pick.” Newell’s educational goal is to work with students so they feel comfortable going out into the workforce and striving for jobs of influence. He wants students to obtain the skills it takes for their second and third positions.
Last updated: Nov. 13, 2003 |
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