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AAF CompetitionThe Greenlee School is now recruiting the top guns of marketing communications to compete in the American Advertising Federation’s National Student Advertising Competition. The application deadline is Oct. 29. For more information, the official announcement poster is available at http://www.brandresearch.org/aaf.htm. NSAC is the premier college advertising competition. It provides more than 3,000 college students with "real-world" experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. According to AAF, NSAC’s 2004 client is "Visit Florida," the official travel organization for the State of Florida. The assignment is to develop an advertising-centered, $7-million communications plan that will help increase domestic leisure tourism from out-of-state residents and increase leisure nights in paid lodging. Sixteen schools are selected to present their campaigns to a panel of industry executives at the AAF National Conference June 12-15 in Dallas. Iowa State is a regular participant in the competition. Usually about 50 students interview for the roughly 20 positions on the ISU AAF team. The 2004 team will have seven areas of specialty for which students can apply: account management, research, creative art, creative copy, media planning, public relations and Web design. The AAF, headquartered in Washington, D.C., is the trade association that represents 50,000 professionals in the advertising industry. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters. AAF's college-chapter program includes 6,800 undergraduate student members and more than 350 faculty advisers.
Last updated: Oct. 20, 2003 |
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