Greenlee School of Journalism and Communication

College of Liberal Arts & Sciences

Greenlee Facts

Welcome to the Greenlee School’s transparency page. Here you will find the 5 Ws and H to select a college and a degree:

  • Where you’ll spend your next four years—at Iowa State University, a world-class institution of higher learning and home to Nobel Prize and Pulitzer Prize winning professors.
  • Whom you’ll be working with—some of the most accomplished journalists, practitioners and researchers. Two of our faculty members have won Pulitzer Prizes, the most prestigious award in journalism.
  • What you’ll be studying—news, new media, social media, broadcast journalism, magazine journalism, science journalism, photojournalism, advertising, public relations, risk communication.
  • When you can expect to start your career—we place 99% of our graduates in jobs, graduate school or military within six months of commencement.
  • How long it will take to graduate—46% of our students graduate in four years. More than 60% graduate in 4 and 4 1/2 years because they take their internship the summer after commencement.
  • Why we are publishing transparency data:

We do everything possible to graduate you without student debt, including giving out more than $150,000 in scholarships each year, with as much as $50,000+going to incoming freshmen. Before you enroll in any other degree program, ask if it has a transparency page. Show them ours. Ask them to provide the data. Ask them why those metrics aren’t public.

This is the Greenlee School. This is journalism. This is public relations. This is advertising. This is research.

We make a difference. You can, too.


Student Retention Rates

 First YearSecond YearThird Year
Entering classISULASGSJCISULASGSJCISULASGSJC
200986.00%81.9%94.68%78.20%73.9%82.00%74.50%68.2%77.50%
201087.70%85.8%89.02%80.30%77.4%86.60%75.8%72.1%75.6%
201185.80%82.7%90.30%79.4%74.6%87.5%75.1%70.2%77.8%
201287.10%83.4%87.10%80.6%76.1%78.8%   
201386.4%83.7%89.1%      

 

  • Retention rates show the percentage of students who remain at an institution or in a major after they begin coursework. They are based on incoming freshman cohorts each fall. High retention rates indicate student satisfaction with an institution or program.
  • Percentages include all Greenlee School majors including: pre-advertising, pre-journalism and mass communication, advertising and journalism and mass communication. Public relations will be included in 2014 entering class. 
  • The Greenlee School and Iowa State University lose about one percent of students to early graduation during the third year.

Graduation Rates

 Third YearFourth YearFifth YearSixth Year
Entering ClassISULASGSJCISULASGSJCISULASGSJCISULASGSJC
20061.20%1.7%0.00%38.60%39.9%46.23%65.60%61.5% 64.15%70.4%65.9%67.9%
20071.50%2.2%1.00%37.60%38.8%46.50%63.20%57.8% 61.60%68.0%61.8%65.7%
20081.60%1.3%1.00%39.50%40.4%47.10%64.5%61.5% 66.7%68.9%65.1%70.6%
20091.60%2.8%3.40%40.7%44.2%60.7%67.7% 64.1% 70.8%    
20102.20%2.8%6.10%43.2% 47.0%50.0%       
20111.8%1.8%5.6%         

 

  • Graduation rates are calculated by dividing the number of graduating students by the number of students in a cohort. They are based on incoming freshman cohorts each fall. Graduation rates reflect a commitment to ensuring students successfully complete their degrees. 
  • Percentages include both advertising and journalism and mass communication majors.

Entry Level Salaries in Advertising, Journalism, Public Relations

AdvertisingJournalismPublic Relations
$35,000$29,500$35,000

*journalism salaries include: television, radio, weeklies and dailies.

Broadcast:

 

Print: 

 

Television

Radio

Weeklies

Dailies

$29,000$30,000$30,000$29,600

 

Midwest median salary
$32,000

Note: Starting-salary estimates reported in the 2013 Annual Survey of Journalism and Mass Communication Graduates by the Grady College of Journalism and Mass Communication. The starting-salary estimates are based on 2013 bachelor's degree recipients with full-time employment. 

Entry-level pay in a desired field should at least equal average student debt so that graduates pay off loans in about 10 years. Average at Iowa State University is $29,324. Average debt for Greenlee School journalism and public relations is $27,000; for advertising, $29,000. Our goal is to reduce average student debt to $24,000 within three years.

Placement 

Greenlee School Placement, 2010-2012*
2013201220112010
99%96.5%97%93%

*All degree programs, all majors

Greenlee School Placement In Iowa*
201220112010
72%64%66%

*All degree programs, all majors

  • Placement rates are calculated six months after graduation. They include all placement both inside and outside of the field.
  • Occupied includes employment, education, military service and those not seeking employment.

2012-2013

Greenlee School Placement 2012-2013
 Total GradsResponse RateContinuing EducationOtherwise OccupiedTotal Employed/Occupied
ADVRT4645 (98%)3045 (100%)
Jl MC110104 (95%)81102 (98%)

 

Greenlee School Employment Placement 2012-2013
 Available for EmploymentEmployed
ADVRT4242 (100%)
Jl MC9593 (98%)

 

Greenlee School Placement by Location 2012-2013
 In IowaOut of State
ADVRT1923
Jl MC6726

 

Greenlee School Scholarships

Undergraduate ScholarshipsFY14FY13FY12FY11
 $193,500$175,400$192,483$146,704

 

Graduate Student AssistantshipsFY14FY13FY12FY11
 $164,670$141,701$153,948$168,952

Undergraduate Enrollment by Major*, 2010-2014

 Fall 2014Fall 2013Fall 2012Fall 2011Fall 2010
Pre-ADVRT****9998130
Pre-Jl MC****238202233
Advertising22721295100104
Journalism376450205212186
Public Relations190    
Totals:793662637612653

*Includes double majors **Pre-major classification was eliminated in Fall 2013
Public Relations established as a major Fall 2013 - official numbers first reported in Fall 2014

Greenlee School Undergraduate Enrollment by Residency and Gender*

Fall 2013
 IowaOut of StateInternationalFemaleMale
ADVRT**117601912472
Jl MC**28410619256152
Totals:40116638380244
Fall 2012
 IowaOut of StateInternationalFemaleMale
ADVRT**110561011462
Jl MC**2979712273133
Totals:40715322387195
Fall 2011
 IowaOut of StateInternationalFemaleMale
ADVRT**12347711166
Jl MC**2769310253126
Totals: 39914017364192
Fall 2010
 IowaOut of StateInternationalFemaleMale
ADVRT**15444512875
Jl MC**2778712260116
Totals:43113117388191

*Official university enrollments do not include second majors.
**Pre-major and majors combined 

Student Course Evaluation Data 

Overall effectiveness of instructor
Spring 20144.31
Fall 20134.52
Spring 20134.57
Fall 20124.44
Spring 20124.47
Fall 20114.47
Spring 20114.35
Fall 20114.34
Overall effectiveness of course
Spring 20144.11
Fall 20134.30
Spring 20134.42
Fall 20124.3
Spring 20124.28
Fall 20114.31
Spring 20114.16
Fall 20114.19
  • Mean scores include data for instructors and courses in the semesters listed.
  • Scores are based on a five-point scale.
  • Spring 2014: move to online course evlauations only.