Greenlee Course Electives
The remaining credits needed to complete the program of study come from electives
to be selected and approved by the adviser and program of study committee.
At least two of the courses must be taken outside the School.
Jl MC 506. Media Management
3 cr. Offered Spring. Prereq: six credits in social
science or admission to the graduate program. Decision-making functions
of media. Basic media market analysis, media organization and management,
circulation and audience development, technological developments
affecting management decisions, relationships with labor, and regulatory
agencies that affect media operation.
Jl MC 520. Public Relations Theory and Methods
3 cr. Offered Spring. Prereq:
501. Theories and research methods applied to the study and practice
of public relations.
Jl MC 521. Theories of Visual Communication
3 cr. Offered Fall. Prereq: six credits
in social science. Introduction to the study of picture-based media
(film, television, photography, advertising, etc.). Exploration of
theoretical concepts of vision and perception, visual literacy, visual
language, visual persuasion/manipulations and the cultural implications
of visual images.
Jl MC 524. Public Relations Campaigns
3 cr. Offered Fall. Prereq: six credits
in social science. Development of public relations and corporate
communications campaigns for business and social institutions. Projects
involve budgeting, media selection, campaign strategy and creative
execution.
Jl MC 541. Contemporary Magazine Publishing
3 cr. Offered Fall and Spring. Analysis
of the magazine industry and specific audiences served through print
and online magazines. Editorial procedures and policies, advertising,
circulation and history of the industry. Focus on the research literature.
Jl MC 547. Science Communication
3 cr. Offered Spring. Prereq: six credits in
social science or admission to the graduate program. Jl MC 202 or
203 for journalism majors; ADVRT 301 for advertising majors. Reporting
and writing about science and technology subjects for general audiences.
Outlets for stories include print, broadcast, online media. Story
topics include reporting about basic and applied sciences as well
as ethical and policy issues related to science and technology. Topics
A to Z, anthropology to zoology.
Jl MC 561. Media and Society: Interrelationships
3 cr. Offered Fall. Prereq:
six credits in social science. Media functions in a democratic society;
conflicts between the media and social institutions; ethical and
social controls on the media.
Jl MC 574. Communication Technologies and Social Change
(Also TSC 574). 3 cr.
Offered Fall. Prereq: six credits in social science. Present and
potential effects of increasingly sophisticated modes of mass communication
on people, institutions and societies. Personal, organizational,
and social implications of the use of communication technologies.
Includes theories and empirical research across the continuum of
perspectives, from techno-utopianism through an anti-technology stance.
Jl MC 576. World Communication Systems Development
3 cr. Offered Fall. World
communication systems and social, political and economic factors
determining flow, character and volume of news. Impact of media information
and entertainment content on nations and societies. Comparative analysis
of role and impact of traditional modes of communication, the mass
media and computer-mediated systems.
Jl MC 590. Special Topics
Cr. arranged. Prereq: Permission of instructor. These
represent special courses designed to meet the needs of individual
students. They are not regularly offered. Students wishing to take
a special topics course must meet with the professor who will teach
the course and complete a contract form specifying the content, meeting
times and credits to be awarded.
A. Media Studies
B. Professional Specialization
C. Research Problems and Methods
D. Technique and Style
E. Specialized Communication
ComSt 504. Seminars in Communication Studies
1-3 cr. Offered Spring or Fall.
Special topic exploring select communication theory and research.
A. Communication Theory and Research
B. Interpersonal Communication
C. Small Group Communication
D. Organizational Communication
E. Intercultural Communication
F. Nonverbal Communication
G. Training and Development
Jl MC 591. Professional Internship
2 cr. Supervised internship experience. Prereq:
Permission of instructor. Offered on a satisfactory-fail basis only.
Students whose education may be enhanced by professional experience
should consider a professional internship. The credit-earning internship
is important when calculating full-time student status. However,
credits from an internship cannot be used to meet the 32 credits
required for graduation. Internships may be paid or unpaid. Internship
credits and experiences may occur on a full-time basis, or may be
spread over a longer period of time as a supplement to coursework.
