College of Liberal Arts & Sciences

Jay Newell

Photo by
Matt Wettengel

Associate Professor


122 Hamilton Hall


Spring 2016

MW 10:00-11:00

Favorite Experience

  • Helping launch Nick, helping launch CNN International, branding TNT, celebrating Elvis' birthday in an RV parked at Graceland with Jerry Lee Lewis

Year at ISU

Fall 2003.


  • Ph.D., Mass Media, Michigan State University, 2003.
  • B.A., Radio, Television and Motion Pictures, University of North Carolina at Chapel Hill, 1977.

Teaching and Research

  • Research interests center on the effects of emerging media on traditional media, including changes in attention to traditional media, the development of new media use habits, the response of advertisers to the new media climate, and the marketing of media to individuals. Teaching assignments include integrated marketing communication campaigns and media planning.

Major Awards

  • Cable & Telecommunications Association for Marketing Golden Mark Award (1999); Golden Beacon Award (1998); Promax Gold Medallion (1998); Gold Telly Award (1997); Clio Award (1992).
  • Shakeshaft Master Teacher Award (2011); Excellence in Undergraduate Introductory Teaching Award (2011)


  • Created marketing and promotion campaigns for CNN, TNT, HBO, Lifetime, Nickelodeon and public television.

Current Research

  • Media saturation


  • Advisor, Ad Club

News Sources

  • NYT (print) trade magazines (online and print) KCCI