Jay Newell
Photo by Patty Trom-Bird
Associate Professor
Office:
122 Hamilton Hall
515-294-3445
Office Hours (Spring 2011)
Monday and Wednesday: 10:30 a.m. - 11:30 a.m., other times by appointment
Favorite Experience
Helping launch Nick, helping launch CNN International, branding TNT, celebrating Elvis' birthday in an RV parked at Graceland with Jerry Lee Lewis
Year at ISU
Fall 2003.Education
- Ph.D., Mass Media, Michigan State University, 2003.
- B.A., Radio, Television and Motion Pictures, University of North Carolina at Chapel Hill, 1977.
Teaching and Research
Research interests center on the effects of emerging media on traditional media, including changes in attention to traditional media, the development of new media use habits, the response of advertisers to the new media climate, and the marketing of media to individuals. Teaching assignments include integrated marketing communication campaigns and media planning.
Major Awards
- Cable & Telecommunications Association for Marketing Golden Mark Award (1999); Golden Beacon Award (1998); Promax Gold Medallion (1998); Gold Telly Award (1997); Clio Award (1992).
- Shakeshaft Master Teacher Award (2011); Excellence in Undergraduate Introductory Teaching Award (2011)
Experience
- Created marketing and promotion campaigns for CNN, TNT, HBO, Lifetime, Nickelodeon and public television.
Current Projects
Predicting declines of traditional media, effectiveness of virtual internships on student self-confidence, continuous media exposure
Current Research
- Media saturation
Committees
- Curriculum Committee
Clubs
- Advisor, Ad Club
News Sources
NYT (print) CNN.com trade magazines (online and print) KCCI