PeopleInformationAbout Greenlee |
Jay NewellEducation: Ph.D., Mass Media, Michigan State University,
2003. Year started at ISU: Fall 2003. Teaching and research: Research interests center on the effects of emerging media on traditional media, including changes in attention to traditional media, the development of new media use habits, the response of advertisers to the new media climate, and the marketing of media to individuals. Teaching assignments include integrated marketing communication campaigns and media planning. Major awards: Cable & Telecommunications Association for Marketing Golden Mark Award (1999); Golden Beacon Award (1998); Promax Gold Medallion (1998); Gold Telly Award (1997); Clio Award (1992). Experience: Created marketing and promotion campaigns for CNN, TNT, HBO, Lifetime, Nickelodeon and public television. |
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